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Collectively, a company’s brand identification system will serve as a face of the brand, creating sought after impressions and familiarity, market recognition and recall, and brand loyalty and appreciation.
We work with companies to define and develop an effective brand identification system that supports and furthers the positioning strategy and is critical to its overall achievement and success.
Logo System
Creating primary and secondary creative cues – logos and sub-marks – that represent the key entities of the brand
Look and Feel
Defining the visual essence and personality of the brand through graphic devices, symbols, colors, tone and typography
Identifiers
Developing a complete suite of tools designed to act as mnemonic devices to enable audiences to develop a network of brand associations in their minds
Naming
Determining key names and modifiers that represent the brand and its various parts – businesses, products, services and additional entities, as directed by the brand strategy
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